Hot Take: When marketers know their ads work, they buy more ads!

Back in 2005, the team at LBM Journal saw the potential for advertising effectiveness studies to set them apart from their much larger competitors. Since then, LBM Journal has grown from a cash-strapped startup to the leading title in its market - and acquired the research company in the process. 

During the webinar, we'll learn how Jodie and the team at LBM Journal use adViewPRO studies from Baxter Research Center to drive revenue, build stronger relationships with their advertisers, and create separation from their competition. Tune in to see actual sales data dating back to 2010 showing the real-world effect of ad studies on LBM Journal revenues. 

Live Q&A to follow.