How do we convince advertisers of the true need for signing on the dotted line for a 12-month campaign?
The secret is value-based selling. Getting the client de-focused on price and WAY more focused on the value your marketing product brings to their company.
30-year ad sales coach Ryan Dohrn and EVP at Gardner Business Media Ryan Delahanty will share 10 tips and show detailed examples to get long-term deals signed now!
